In a world where consumers make purchasing decisions within seconds, packaging has become a crucial sales tool. It no longer serves only to protect the product – today it’s meant to inspire, catch the eye, and create an emotional connection with the brand. At Granpak, we know that print enhancements are one of the most effective ways to stand out on the shelf – especially in the cosmetics and dietary supplement sectors.

1. Hot stamping – a touch of luxury

A metallic foil (e.g. gold, silver, holographic) is applied to packaging using heat and pressure, creating shiny details.

✅ Ideal for logos, product names, and decorative patterns.

✅ Creates a sense of prestige and quality.

2. Spot UV varnish – the play of gloss and matte

A glossy varnish is applied only to selected graphic elements.

✅ The contrast with matte surfaces creates a striking visual effect.

✅ Perfect for highlighting key information.

3. Foil lamination – protection and elegance

Matte, glossy, or soft-touch lamination offers both aesthetics and protection.

✅ Matte adds elegance.

✅ Gloss grabs attention.

✅ Soft-touch gives a velvet-like feel that enhances perceived product quality.

4. UV printing on metallised substrate – technology and aesthetics

Enables metallic shine and depth of colour.

✅ Great for modern, tech-inspired and minimalist designs.

✅ Allows full customization.

Why it’s worth it

✅ Stand out from the competition

✅ Strengthen branding

✅ Engage emotions and senses

✅ Boost sales

Beauty & health industry

Cosmetics, dermocosmetics, nutraceuticals, or dietary supplements – all require packaging that builds trust and communicates premium quality. Thanks to Granpak’s print enhancements, packaging becomes a key part of your marketing strategy – not just an accessory.

If you want your packaging to attract attention, boost brand recognition, and increase product value – choose print enhancements. At Granpak, we provide complete solutions tailored to the beauty, health, and premium FMCG sectors.

📩 Contact us for samples and technical support.

More and more brands are facing the challenge of combining eco-conscious choices with strong product presentation. Our latest packaging project proves it’s not only possible – it’s smart business.

Our client came to us with a clear goal: to replace plastic packaging with a more sustainable solution that aligns with EU environmental directives. At the same time, they needed the packaging to remain functional, eye-catching, and protective.

We created a tailor-made packaging solution using solid board that:
• Eliminates plastic, supporting the brand’s sustainability goals,
• Showcases the product on the shelf, with a clear view of the contents inside,
• Ensures excellent protection during transport thanks to a durable and precise structure,
• Meets the manufacturer’s technical requirements and fits the budget.

Each of our packaging concepts is custom-designed for the specific product, which allows us to:
• Minimize material use by choosing thinner, lighter yet strong board grades,
• Eliminate empty space for better logistics and product stability,
• Integrate branding elements that enhance the product’s values and appeal.

Curious about the outcome?
These new packages have been on the market for over a year now, and consumer feedback has been overwhelmingly positive – in terms of both look and functionality.

This proves that sustainable packaging can be just as strong, practical, and attractive as plastic – and often even better.

Ready to go green without compromise?
📩 Let’s create a packaging solution that makes your product stand out – and makes a difference.

Tag: solid board packaging with a window

Print refinement – how your packaging can become your best salesperson

From Plastic to Solid Board – A Sustainable Shift That Sells, Protects & Performs